HR Business Partner · Dubai, UAE

Muhammad Saleem Awan, CHRMP

I've spent 13+ years in HR across the UAE and Pakistan, often joining companies with no HR department and building one from scratch: the policies, the HR system, the hiring process and the compliance that keeps it all running.

  • CHRMP
  • SHRM-CP
  • UAE Labour Law · MOHRE · GDRFA
Portrait of Muhammad Saleem Awan
  • 13+years in HR across the UAE and Pakistan
  • 5HRMS/HRIS implementations
  • 15 → 7days time-to-hire at Defence Raya
  • ~95%staff retention at Defence Raya

About

HR that's built to scale

I'm an HR Business Partner with CHRMP and SHRM-CP certifications and over 13 years of experience in retail, hospitality, restaurants, construction and FMCG.

Much of my career has been spent setting up HR where there was none. I was the first HR hire at Bundu Khan Foods and part of the pre-opening team at Defence Raya Golf & Country Club, where I built the function from an initial hiring drive of 400 people to a team managing more than 800 employees.

Some of the results I'm proudest of: reducing employee turnover by 70% through targeted engagement and retention work, cutting time-to-hire from 15 days to 7, and implementing HRMS/HRIS in five companies, moving them off manual, Excel-based processes.

Today I run HR operations for Nazih Group in Dubai, from payroll and recruitment to performance management, employee relations and all government and visa processes with MOHRE, GDRFA and DED.

  • Based inDubai, UAE
  • VisaUAE Employment
  • IndustriesRetail, Hospitality, Restaurants, Construction, FMCG
  • LanguagesEnglish, Urdu, Punjabi, Hindi, Hindko, Kashmiri

Highlights

Selected results

400 → 800+

Built HR from day one

Joined Defence Raya's pre-opening team with no HR in place, led the first hiring drive of 400 employees and grew the function to manage over 800.

60%

Less manual HR work

Implemented an HRMS at Defence Raya that brought recruitment, onboarding, payroll and performance management onto one system.

15 → 7 days

Faster hiring

Cut time-to-hire in half by streamlining recruitment workflows and approvals.

11 → 50+

Branches supported at Bundu Khan

As the first HR hire, built the HR manual, policies and HRMS that supported the company's growth across restaurants, bakeries and factory operations.

2,000

Employees at Huawei

Delivered outsourced HR and admin services at EPIC Consulting Group, with Huawei as the main client account.

OKR

New performance system

Designed and rolled out an OKR- and competency-based Performance Management System across Nazih Group.

Expertise

What I work on

HR Operations & Systems

  • HR Operations
  • HRMS/HRIS Implementation (5x)
  • Payroll
  • Employee Data Management
  • HR Analytics
  • Compliance & Risk Management

Talent & Performance

  • Talent Acquisition
  • Full-Cycle Recruitment & Onboarding
  • Performance Management (PMS/OKR)
  • Learning & Development
  • Organisational Development

Partnering & Rewards

  • HR Business Partnering
  • Employee Relations
  • People Management
  • Compensation & Benefits
  • Employee Engagement
  • HR Policies & Manuals

UAE Compliance

  • UAE Labour Law
  • MOHRE
  • GDRFA
  • Emirates ID
  • Visa & PRO Processing
  • Trade Licensing
  • DED & Free Zone Coordination

Leadership & Advisory

  • HR Strategy
  • Coaching & Mentoring
  • Conflict Resolution
  • Negotiation
  • Workforce Planning
  • Business Communication

Industries

  • Retail
  • Hospitality
  • Restaurants
  • Construction
  • FMCG
  • Technology (consulting)

Experience

Where I've worked

  1. Human Resources Specialist

    Nazih Group of Companies · Dubai, UAE

    Oct 2024 – Present

    • Manage end-to-end HR operations for the UAE business, including payroll, full-cycle recruitment, onboarding and the employee lifecycle.
    • Designed and implemented a new OKR- and competency-based Performance Management System, rolled out across the organisation.
    • Manage probation cycles: tracking, performance feedback, confirmations and extensions.
    • Handle employee grievances, investigations and resolutions in line with company policy and UAE Labour Law.
    • Oversee HRMS/HRIS operations, keeping employee records, contracts, leave, attendance and performance data accurate.
    • Manage all government and visa processes, including Emirates ID, MOHRE, GDRFA, ILOE, medical exams, entry permits, transfers and cancellations.
    • Liaise with Dubai Municipality, DED and Free Zone authorities on company licensing, renewals and compliance.
    • Prepare HR documents including offer letters, contracts, confirmation and warning letters, NOCs and salary certificates.
    • Manage company vehicle compliance with RTA, Darb, TAMM, Asateel and Salik.
  2. HR Business Partner / Generalist (formerly Senior Executive HR)

    Defence Raya Golf & Country Club · Lahore, Pakistan

    Nov 2017 – Sep 2024

    • Joined the pre-opening team of a large mixed-use development (housing, high-rise construction, golf, hospitality and restaurants) with no HR in place.
    • Built the HR function from the ground up, starting with a hiring drive of 400 employees and growing it to manage over 800.
    • Implemented an HRMS that cut manual HR work by 60%, putting recruitment, onboarding, payroll and performance management on one system across all divisions.
    • Reduced time-to-hire from 15 days to 7 by streamlining recruitment workflows and approvals.
    • Ran engagement surveys, exit interviews and leadership development programmes, helping keep staff retention at around 95%.
    • Designed HR policies, SOPs and grievance processes across the housing, golf, hospitality and construction divisions.
    • Worked with senior management on restructuring and workforce planning during rapid, multi-site growth.
  3. HR Consultant (Freelance)

    Independent Practice · Remote

    2020 – 2024

    • Provided HR consulting to clients in retail, hospitality, restaurants and technology.
    • Designed HR systems, policy manuals, salary structures, organisation design and compliance processes to support client growth.
  4. HR Generalist

    EPIC Consulting Group · Lahore, Pakistan

    Jul 2017 – Nov 2017

    • Streamlined group-wide payroll and HR operations: compensation and benefits, final settlements, reporting and documentation.
    • Designed and implemented a Performance Management System from scratch and trained staff to use it.
    • Delivered outsourced HR and admin services to 3 client organisations, including Huawei (2,000 employees), Albayrak and Shahid Builders.
  5. Senior Executive Human Resources

    Bundu Khan Foods · Lahore, Pakistan

    Jan 2016 – Jun 2017

    • Joined as the first HR hire and set up the HR function with no existing HR infrastructure.
    • Built a complete HR manual and policy framework from zero and rolled out an HRMS to digitise employee records and processes.
    • Played a key role in scaling the company from 11 to over 50 branches, with standard recruitment, performance and compliance systems across restaurants, bakeries and the factory.
  6. Senior Executive Human Resources

    Gourmet Pakistan · Lahore, Pakistan

    Jan 2014 – Dec 2015

    • Supported HR leadership in scaling the company from 85 to over 250 branches with standard HR infrastructure, recruitment and performance management.
    • Managed payroll and attendance for over 25 branches and led recruitment across restaurant, bakery and factory operations.
    • Oversaw HR compliance audits, grievance handling and HRMS-based attendance and performance tracking for frontline staff.
  7. Human Resources Officer

    Gourmet Pakistan · Lahore, Pakistan

    Jan 2013 – Dec 2013

    • Managed branch-wise attendance and payroll for a workforce of over 10,000 employees across 250+ shops, including UK operations.
    • Supported the group-level HRMS implementation that digitised attendance and employee records.
    • Handled employee documentation, final settlements and hiring verification for shop-level staff.

Recommendations

What managers and colleagues say

Nine recommendations from people who have managed, mentored or worked alongside me, shared on LinkedIn.

“I have had the distinct privilege of mentoring and watching Saleem grow from the very initial days of his professional journey at Gourmet. … Saleem is the true definition of a self-made professional who relies on sheer dedication, an unmatched work ethic, and a continuous desire to learn. … He handles high-pressure environments with a calm, solution-oriented mindset … He is a supportive colleague, a clear communicator, and someone who leads by example when it comes to discipline, integrity, and punctuality.”
Khurram Khan, PMP®
Operations Professional | Business Analyst (Retail)
Managed Saleem directly at Gourmet · Sep 2026
“Mr. Saleem is a focussed professional with good interpersonal and problem solving skills. He has the ability to monitor and control the project within the given timelines.”
Bilal Ahmed Awan
Group Director – HR & Operations
Managed Saleem directly · Dec 2020
“I know Saleem in capacity of HR Manager at Epic Consulting Group. He is high performer and high potential HR professional with essential knowledge in Human Capital Management, carries immense exposure in developing and implementing policy and procedure, compensation plans and day to day HR operational matters. He is good in assessing needs, generating options and implementing solutions in collaboration with clients and stakeholders.”
Fatima Kiran, SHRM-CP
Head Human Resources @ Nimir Industrial Chemicals
Managed Saleem directly · Dec 2020
“I have had the pleasure to manage Saleem at Gourmet Foods in our HR team. The best thing about him is his dedication to complete given tasks, his compassionate style to interact with peers and employees, and his willingness to learn and develop further skills. I wish him all the best in the times to come.”
Faisal Akber Awan
Chief Executive Officer @ MaxFoster Global
Managed Saleem directly at Gourmet Foods · Jan 2021
“I have worked with Mr. Saleem he is very competent resource very easily managing hiring and onboarding, employee benefits and payroll, performance tracking methods, employee relations and HR records. Reliable, knowledgeable and highly organized team player with excellent communication and problem solving skills, team building and relationship management. Highly proficient with HRMS software.”
Muhammad Shahbaz
Manager HR & Admin
Managed Saleem directly · Dec 2020
“I have seen Saleem growing up in HR industry and learning new HR Concepts since last 5 years. Hope to see him doing many new innovative HR projects in near future. Over all I will highly rate him on employee engagement projects and HR Operations.”
Ali Zaman
Lead HRBP | HR & IR Leader | HRIS (Workday & SAP HCM)
Saleem's mentor · Dec 2020
“I have known Mr. Saleem for last 5 years, and I have found him exceptionally professional and sound knowledge of Human Resources field. I forsee him as a future leader in the industry Inshallah.”
Rameen R.
KF Hay Job Evaluator & Competency Expert | CHRMP
Managed Saleem directly · Dec 2020
“Saleem is a great person and a talented professional. I have worked with him on multiple projects. He has proven himself during a short period of time and has participated with full attention and focused. He will be a great asset for any organization he will work for.”
Tahira A.
Human Resources Leader | HR Strategy | Payroll & Policies | HR Operations
Managed Saleem directly · Aug 2021
“Saleem is competent, intelligent and smart person with multi-tasking quality. … Very strong social circle and recruit the resource very quickly. he is very good recruiter, compliance handling skills, very strong grip on multiple software”
Nabila Safwan
HR Executive at Defence Raya Golf & Country Club
Worked with Saleem on the same team · Dec 2020

Credentials

Education & certifications

Education

Master's in Human Resource Management (MHRM)
Institute of Administrative Sciences, University of the Punjab, Lahore

CHRMP, Certified Human Resources Management Professional
Highly Keen Management Institute, 2017 – 2018

Certifications

  • CHRMP
  • SHRM-CP
  • HRCI
  • HR Analytics
  • HR Business Partner
  • Performance Management
  • Compensation & Benefits
  • Talent Management
  • Recruiting Foundations
  • +10 LinkedIn Learning HR certifications

Contact

Let's talk

Always happy to connect with HR leaders and business owners who are building or scaling their people function. I also offer HR consulting.